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    Maintaining compliance with ethics rules doesn’t mean avoiding digital marketing altogether. In fact, there are effective and ethical ways to build your online presence while meeting legal standards.   Be Transparent and Informative   Transparency is essential. Make sure your website, blogs, and ads provide helpful information about your services, but avoid making promises about case outcomes. Instead of saying, “We’ll win your case,” use language like, “Our experienced team is dedicated to fighting for justice.” This approach is both ethical and reassuring to potential clients.   Follow State-Specific Guidelines   Each state may have its own advertising rules, so it’s important to stay informed about the regulations in the areas where you practice. Some states require law firms to submit their advertisements to a review board, while others may have different rules around fee structures or disclaimers. Being aware of these details can prevent ethical missteps.